The Spa Week concept was born on a rainy spring morning in 2004. The goal was simple: bring the spa & wellness experience to the masses by offering full service treatments, normally costing hundreds of dollars, for just $50 dollars each. No longer would a trip to the spa be considered an indulgence and something relegated to the wealthy few. Spa Week was the vehicle that was destined to change an industry and make a spa visit part an affordable healthy lifestyle.